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You may see an improvement in your page search impressions.Accelerated Mobile Pages -increase SERPs, leading to higher search engine rankings.When people enjoy the experience of being on your site, you’ll be able to sell them through advertising and your bounce rate decreases. With AMP, pages are much quicker and that’s a boost for your SEO score in general. Speed is an important factor in building trust and a relationship with your clients, and you get rewarded for it by search engines. The Positive Impact of AMP on SEO and Marketing.Every time new content is updated, it refreshes the Content Delivery Network (CDN) as well. This makes it easier for people who request your page and live in different countries or continents to access your content quicker thanks to a pre-rendered, optimized copy of the AMP page on a server near the country the user is from. The AMP Content Delivery Network (CDN), is a system of servers which was designed to position your latest content in servers throughout the globe. AMP JS can also predict which DNS resources and connections it will need, and will subsequently download and size the images beforehand. Its job is preventing render blocking from interfering with screen loading time. Amp-ad, amp-embed, amp-img, amp-pixel, and amp-video are limited to text formatting and image embedding tags.ĪMP JS is a limited Javascript file that loads all external resources in the background.

To understand how AMP works, you need to learn the three parts to Google AMP:ĪMP HTML has a strictly defined set of pre-processing tags. With AMP, Mobile users navigate pages with basic text and images, but that content loads at least 10x faster as opposed to traditional HTML content. This is what an Accelerated Mobile Page looks like on mobile and desktop. This simplifies how the page is presented on a screen.

It’s different from the usual method of serving mobile content because its goal is to render content based on a specific form of HTML, called AMP HTML.

The Google AMP Project is an open-source program that fast-tracks content to mobile devices.

How AMP impacts SEO & online marketing negatively.

The positive impact of AMP on SEO and marketing.

In this article, we’re going to go over the Accelerated Mobile Pages program from Google, what it is, and how you can use it to impact your SEO and marketing strategy. This is why the search engine giant constantly updates its sophisticated algorithms, and releases programs that help users like Google AMP, Google Grantee program, and Google My Business. Since Google is a customer-oriented company, one of its primary goals is to give its users a positive user experience. Google AMP stands for Accelerated Mobile Pages, and as its name suggests, makes mobile pages load in an accelerated way.